The industry mode Kenya is an estimated value of $ 330 million a year, according to the Kenya Association of Manufacturers (CAM)online fashion.
But with a split between imports from the Middle East and Asia market; the international high-end shopping malls, and small traders who online fashion sell second-hand clothing brands, not much space for local artists.
A report commissioned by Hives East Africa in textiles and fashion revealed that the national struggle of how to communicate the value of online clothes shopping design in Kenya for consumers online clothes shopping and online fashion designers Kenya rarely online fashion enter the commerce formal design.
Wanting Mugs-Unyoke trying to change that.online fashion
He started designers Studio (TTS) online fashion to promote local fashion brands, and make it easy for customers to buy them.
Understanding the world of fashion and design in Kenya
TTS began when Unyoke Mugs-round study abroad, and is frustrated with how difficult it was to find clothing designers Kenya.
Thus, in 2013, online fashion he decided to start a local fashion bolo with online clothes shopping the hope that this would expose him to different players in the industry and online fashion position it as an authoritative voice in the industry.
Unyoke Mugs-emphasizes that, while the original plan was to start an online and physical store, which had no background in fashion and design and wanted to take the time to understand the industry and to gain confidence among potential customers.
"Trying to convince people of the quality and the products were worth online clothes shopping two of the most difficult things," he explains.
"Kenya believe in imported foreign brands products, online fashion despite the presence of Kenya products, which were just as good, and in many cases better.
I found myself playing online fashion defender brands, and therefore had to gain as much information as I could to ensure that got a good deal, "he said.
Entering lower online fashion ?
When Unyoke Mugs-won what she felt like it was quite a following and understanding, TTS has launched its online store, storing multiple brands, delivery management, designers and earn commissions. She explains that once the store was running, the biggest challenge was getting people to trust to buy products online shopping and delivery to those living abroad, where costs online fashion travel times equal to the of the product.
online clothes shopping auto?
Unyoke-Mugs said another challenge was that some online shoppers want to physically see the products before committing to buy.
I had to spend time assure customers that the products were as good as it looked in the pictures online.
Even customers will soon be satisfied, however, because online clothes shopping TTS is opening a retail store in two rivers, one of online clothes shopping the new high-end shopping malls in Nairobi. Opening the retail store requires a huge capital expenditure, which Unyoke Mugs-established by angel investors and their own savings.
She explains that the investment was interesting because, "The mix of tenants around our store includes some of the biggest brands in major fashion world, online fashion as detail Cassowaries and Woolworth. This will lead to more buyers fashionable our soil and partnership with these brands also increase the visibility of our brand in the mall. "
significant associations
TTS try to store more designer brands Kenya and retail stores open in other African countries. The company currently supplies 18 brands, including canvas and Kansas and I Aleck, online fashion both brands bag; Cafeteria, a jewelry business; and Join,online fashion a clothing designer.
TTS has been associated with Misfire online clothes shopping magazine Flight Kenya Airways, writing a monthly column online clothes shoppingin fashion and lifestyle. Online fashion The association has been of great value: Unyoke Mugs-estimated 60% of TTS customers have been following this exposure
There are also plans in collaboration with the Council of Kenya brand; a partially entity formed to market Kenya in the world market online fashion .
One of the ways Brand Kenya hopes to achieve this is by getting accredited with a "touch of Kenya" symbol, showing that brands are manufactured locally, and to ensure that consumers know they are in Kenya. online fashion TTS also hopes to build a similar initiative by the government of Kenya has called "Buy Kenya, Build Kenya.
