The world of publishing - especially as it applies to writers and authors - has changed dramatically over the past several years. Until just eight or ten years ago, for example, any writer wanting to publish a book - even if it was a totally self-published endeavor - had to incur substantial costs, expensive delays, and the risk of an outcome that spelled total failure. But with the advent of digital technology, the entire universe of printing and publication changed.
Gone are the days of super-expensive color separations to reproduce color on the page. Now full color can be had for less than what decent black and white printing used to typically cost. No more do writers have to worry about a printing typo or other unforeseen mistake ruining an otherwise perfect book. Now errors and oversights can be corrected quickly and easily, because everything is done electronically. Revisions can be made to existing manuscripts, and previews of upcoming publications can be released to the reading public as electronic "e-books" that have the look and professional appeal of traditional books. Want to test the waters of the market, without incurring extraordinary obligations to publishing companies and agents or other costs of time and money that can be prohibitively expensive? Just go to any Internet connection with a laptop and within a few clicks of the mouse you can produce an impressive electronic version - with hardly any cost and no restrictive contracts to negotiate and sign.
E-books, many industry observers note, are the way of the future. They suddenly open the portal to the world of publication to anyone, anywhere, and make it easier to gain increased exposure, promotions for a business or individual. These new high-tech forms of publishing can even aid in the promotion of books for those who prefer conventional off-line publication.
Many authors have discovered, for example, that by inexpensively promoting their soon-to-be-released titles by using e-book previews, they actually increase their in-store sales. With sites and services catering to eBook readers - even new writers can gain a worldwide audience. Plus they get a real-time immediate reader response, something that authors have always dreamed of but have not been able to enjoy until now.
By analyzing reader feedback, for instance, a writer can decide whether to transform a pager-turning novel into an entire series. Or they can pinpoint where readers live and what demographics they represent, to make book signing tours more successful and profitable.
Often times publishing is about the business of sales and marketing, because there are two distinct sides to the business. One is that of the creative artist. The poets, writers, and authors comprise that important side of the equation. But on the other end of the process there are marketing and advertising experts, publishers focused on sales and profit margins, and wholesale book buyers who look at books as a commodity in a highly competitive marketplace. Those writers who can convince publishers and sellers that they have the added advantage and leverage of widespread and inexpensive promotions - like those that e-book marketing offers - are often the ones who succeed and get a foot in the door or build a well-paying writing career. E-books are not a threat to traditional publication, in other words, but a valuable tool and industry ally.
Nicolas Gremion is the CEO of Paradise Publishers Inc. owners of http://www.Free-eBooks.net where you'll find thousands of ebooks free of charge. If you're an author, submit and promote your ebooks to millions of readers today!
Article Source: http://EzineArticles.com/expert/Nic_Gremion/21200
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